Celebrating LIAM 2026

August 31, 2026 Life Insurance

family possessions layed out

Celebrating Life Insurance Awareness Month 2027

September is Life Insurance Awareness Month. This marks a great annual reminder to take a step back and take stock of your current coverage, financial obligations and goals for retirement. As your family and career grow, your needs and coverage scenarios will evolve.

Here’s a quick run-through of life insurance basics to consider:

Determining Your Coverage Needs

Every household will have different coverage needs. These will be determined by a number of factors, most significantly your age, the age and occupation of your spouse, the number of children you have, your income and the size of your mortgage. Non-mortgage debts like loans or credit card balances should also factor into planning, so your family is not left navigating surprise debt.

Kinds of Coverage

Term life insurance: This is the more affordable option, designed to provide protection during a person's prime working years. If the policyholder dies within the policy term (typically 10, 20, or 30 years), the death benefit is directly paid out to their family. Here, premiums are fixed for the length of the term, but if the policyholder chooses to keep the plan after it expires, prices will likely go up.

Whole life insurance: This is permanent coverage designed to last an entire lifetime. The benefit is always guaranteed to pay out, assuming premiums are paid. Over time, whole life insurance also develops a cash value, which you can access through loans or withdrawals to cover certain financial needs while you're still alive.

Annuities: Annuities are specifically focused on the later years of life, designed to ensure policyholders have enough money to live comfortably after retirement.

Taking the First Steps

After putting some thought to your current financial obligations and future goals, it’s time to talk. Southern Farm Bureau Life Insurance Agents will take the time to discuss what matters most to you, then walk you through a range of solutions.

Ready to take the next step? Click here to be contacted by a Farm Bureau agent: www.sfbli.com/findoutmoreinformation/.


Southern Farm Bureau® Life Insurance Company offers life insurance in Arkansas, Colorado, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Texas, and Virginia.


Life Insurance and Annuity products are offered through Southern Farm Bureau Life Insurance Company, Jackson, MS.



An unhandled error has occurred. Reload 🗙